Reynolds American Incorporated is the organization that manufactures and markets Camel cigarettes and other tobacco products. They recently published some reports which I have excerpted below in italics.
Natural American Spirit tries desperately to look like a safer or more wholesome cigarette. Of course, that's a lie (like almost everything else the tobacco industry tries to make us believe.) In fact, a pack of Natural American Spirit contains 4 times as much "crack nicotine" as a pack of Marlboro regulars! For years Reynolds has attempted to distance the NAS brand from the Reynolds name so NAS might continue to appear more virtuous. But NAS is a wholly owned subsidiary of RAI. It looks like RAI knew that people wouldn't believe them if they tried to peddle a "wholesome" cigarette, so they created NAS as a front. Now NAS is getting too big and too profitable for them to hide it. Their own words seem to admit that they've been trying to hide the fact that they own the Sante Fe Tobacco Company, which makes the Natural American Spirit cigarettes: It's Becoming Harder To Keep Natural American Spirit "Hidden." We think RAI's Natural American Spirit brand (Santa Fe) is one of the industry's best kept secrets or "Hidden Gems" and believe the business could be worth as much as $2.7 billion. We believe RAI has flexibility to unlock this value given that Santa Fe is a 100% owned subsidiary of RAI with a separate salesforce and manufacturing facility. Also, RAI will soon be forced to break out Santa Fe from its Other segment since its operating profit is approaching the 10% threshold for GAAP reporting which should provide increased visibility. I try to keep hate out of my heart because I think hate is usually bad for our "funnel," but I hate that these knuckleheads are still profiting from their deceit.
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On some level we smokers, despite the obvious health risks of smoking, we continue to harm ourselves (or refuse to protect ourselves.) Therein lies the mystery of that 5th head of the dragon. [Note: If you are not familiar with the 5 Headed Dragon, please check out that section of this site!] That willingness to self-destruct betrays a lack of self-love. Every civilized society across the globe would agree that it is "wrong" for me to harm you. Why then is it "OK" for you to harm you? Ideally it would not be "OK." What better way to change our beliefs (it's OK to harm me) than to practice kindness towards others? Certainly demonstrating kindness towards others is a win-win solution to our soul-dented state. We all feel good when we do good. We see ourselves as more lovable when we are loving others. I double dog dare you to take a week of ciggy bank money (or a month's worth!) and use it to bless someone in need. I'm not a doctor, but my favorite remedy for a sagging self-image is a large dose of Lovanother! And when it comes to good causes, there's one that will always top my list. Operation Christmas Child is a ministry of Samaritan's Purse. Last year OCC, through the benevolence of lots of folks just like you and me, delivered 8.2 million shoe boxes filled with Christmas gifts to needy children all across the globe. Check out their website and you'll see why it's a win-win situation. You'll be blessed when you reach into your pocket on behalf of another soul. I double dog dare you! ;-) This young man is the blessed to receive some gifts from a stranger far away. But the stranger is likewise blessed in a beautiful way. I'm an Area Coordinator for Operation Christmas Child and I'd love to answer your questions about this great opportunity. ([email protected]) |
About Besochemps
It has been my privilege to usher thousands of folks through the process of quitting tobacco. You can find me on Twitter too! Archives
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